I started my own marketing consulting firm in 2010. Prior to establishing the firm, I spent over 15 years as a marketer for the architecture, engineering and construction industries. This is just a collection of tidbits that I encounter as a business owner as well as share some marketing advice.
If you know me personally and have seen me recently, you might’ve noticed that I dropped some weight. I’m down about 65 pounds to date and it’s been a long road. I joined Weight Watchers in February, started running and have been more diligent about going to the gym. I realized that I needed to … More Things learned during weight loss that could be applied to business
One of the commercials at my gym uses a tagline “what gets measured, gets improved” to promote their personal training services. Another phrase that I have heard in my travels says “what gets managed, gets accomplished.” A lot of folks get caught up with saying they want to improve or accomplish something but don’t create … More The importance of metrics
If you told me four years ago that in a year that I would be starting a business, I would’ve thought you were crazy. Life tends to take you places that you don’t anticipate. I lost my last full-time job shortly after New Year’s Day in 2010 and I immediately went on the interview circuit … More It’s my 3rd anniversary in business
In July, I had the pleasure of hearing Greg Bell, author of Water the Bamboo, speak at Build Business (the SMPS National Conference). One of the gems that he offered is that when you ask “what’s going well,” you will shift your focus & think about the positive instead of dwelling on the negative. For … More What’s going well? Asking that question will change your perspective.
The week that follows Thanksgiving marks the beginning of holiday party season for me. There are people that I see on a regular basis throughout the year but this seems to be the time for me to catch up with folks who I haven’t seen since last year’s holiday party season. Yes, we should do … More It’s the most wonderful time of the year
About a year ago, I decided to start pursuing government contracts as a method to diversify my workload and revenue stream. Since my firm is brand new to the government contracting arena, I recognized that going in as a subconsultant would be the way to go. Prior to starting my business, I spent 15 years … More There’s more to teaming than a current opportunity
The story I’m going to tell involves an interaction I had with somebody who tried to peddle his services. I’m not going to name names, describe the service or any other particulars because 1) that’s not cool and 2) I believe such an incident isn’t limited to that particular industry. I said this on Facebook … More IMHO, I don’t think committing any of these offenses could be considered a good sales strategy
I understand that there are certain things that are best left to the pros. I know that I can go to a place like Pep Boys to buy some oil & a filter as a way to get out of paying a mechanic for an oil change but I will gladly pay for the security … More Can somebody explain why I should spend thousands for something I can do myself?
I don’t know when it happened but LinkedIn started to incorporate a “people you may know” feature. It’s been great to see old faces and I’ve made a lot of reconnections with folks. My network is quite extensive and can be tied primarily to high school, college, my assortment of jobs (more than I care … More OK, you want to connect on LinkedIn & that’s awesome. Be honest about how we know each other.
I’m an “early adopter” of LinkedIn; I joined in 2006, three years after LinkedIn was established and I just hit 1,300 connections. LinkedIn has been great in terms of reconnecting with former coworkers and folks that I met in my travels but lost touch with for one reason or another. While going through my connections, … More For those of us that remember having a Rolodex, you can take your LinkedIn profile with you
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