I started my own marketing consulting firm in 2010. Prior to establishing the firm, I spent over 15 years as a marketer for the architecture, engineering and construction industries. This is just a collection of tidbits that I encounter as a business owner as well as share some marketing advice.
I’m going to start off by saying that I’m terrible. I haven’t been on this site in 3-1/2 years but a number of you are connected to me in other ways and know that I haven’t fallen off the face of the earth. Life has gotten in the way and I’m going to leave that … More The importance of message repetition and modification of delivery
Earlier this week, one of my friends posted an image about what we can do to stay connected during this period of “social distancing.” Per Michelle, we should call it “physical distancing” since we’re still engaging with one another via social media, email, phone calls, texting, etc. In lieu of travelling to in-person meetings, conferences … More We can still stay connected even though we’re “social distancing.”
Yesterday, I commented on my friend’s Facebook feed that when we were growing up in NYC in the 80s, we couldn’t have imagined the concepts of working from home or having to do any type of learning at home, besides homework or independent research. If we had a snow day, we spent the day watching … More We’re working from home & the kids are learning at home.
Due to the coronavirus crisis that is plaguing the NYC metropolitan area, one of my clients recently implemented a “remote working” strategy for her staff. Reflecting on the technology that’s currently in place made me think about how things have evolved over the last 20 years. Back in 1999, I proposed a work from home … More Working from Home – how things have changed over the last 20 years
I fell into this whole AEC marketing racket 22 years ago and didn’t think I would be around as long as I have. So much for the 5 year plan of patenting the next Pet Rock or marrying rich…LOL. Over the past few years, I’ve had conversations with folks about how things were “back then” … More I remember when…
I’m a few weeks late for this post but my 7th anniversary was on March 18th. My business has experienced a whirlwind of activity but has realized steady progress in recent years. There are things I have learned about myself and have surprised myself when things seemed really turbulent and uncertain. I’m thankful for the … More Celebrating 7 years of business
Turns out that I’m 4 days shy of making 2 years since my last blog posting and that’s pretty damn sad. Folks who know me personally are aware of what I’ve been doing but similar to the analogy of the shoemaker’s kids, my blog has been neglected. A similar analogy can relate to those of you … More What have I been doing?
Because we work in such a niche market, most people don’t really get it when I “vent” about my job. But I know the readers of this blog will, so I present to you: Things only an AEC marketer would understand! ? When I said I needed edits back today, I didn’t mean tomorrow. But whatever.…
It’s been an interesting road that’s consisted of a wide range of emotions, accomplishments and challenges. When I started the business in 2010, it was a leap of faith. I was at a crossroads; the job market left much to be desired and I had a choice of either going through the motions of taking … More Reflections on my 4th anniversary
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