I have been seriously delinquent in maintaining my blog. Then again, I haven’t been too diligent in performing activities to market my business. I guess you could apply the theory on the shoemaker’s kids to this situation.
Over the past year, I was President of SMPS-LI (my term ended on August 31st) and I spent time consulting with a few clients on their marketing needs. I was fortunate to have some clients that kept me considerably busy with assorted projects but the drawback is that I was negligent in performing activities that would create a backlog and position me for future work.
Don’t get me wrong, the part that I have done without hesitation is networking. Hell, if there was a correlation between the number of events I attended and the projects I received, I would be rich.
When I started my business last year, my mission was to consult firms with their marketing needs and that remains the case. I learned that I can broaden my service offerings. In order to make that happen, I secured my DBE certification with the MTA, my M/WBE certification with various agencies and I also registered by business as a WOSB/EDWOSB with the SBA.
What does this all mean? Where do I see myself going? I’m confident that 2012 will be a great year for me but that “greatness” doesn’t come without effort. Over the next few weeks, I will be performing a host of activities that will position my firm to secure work and develop a revenue stream. Hopefully, I will be in a position to hire somebody; I’m bad with the admin areas and it would be nice to have somebody who can keep my organized.